About Flowers by Imogen

Sustainable Floral Studio & Farm with All British Flowers

A childhood in the Somerset countryside and a background in lifestyle PR collided to launch Flowers by Imogen from my studio in East London. I took my love of nature and creative flair to craft a contemporary, art-inspired, flower-first brand inspired by the classic wild garden style.

Around 90% of flowers sold at UK florists are imported from Holland and flown in as far away as Ecuador, Kenya, Colombia, Ethiopia. It's difficult to know whether these were ethically/sustainably produced and the air miles are extortionate.


As a sustainability advocate, I wanted to offer something different, so I only create with British flowers which at the most have just 10% the carbon footprint of their imported counterparts. They are also all natural with no dyes.


I offer fresh and dried floral styling designed to hero the seasons. My packaging is all zero waste and any event installation is created with eco-friendly mechanics. 

I currently source my flowers from a variety of British flower farmers, as locally as possible. As of 2021, I have my own cutting garden in East Sussex, from which I can offer super fresh cut flowers.

Events, weddings, flower delivery: I offer it all! Just let me know what you need.

Imogen X