After the disappointing endless cancellations and postponements of the last couple of years, 2022 is looking promising as the year that weddings can resume as normal!
So, what trends can we expect to see this year in the world of wedding flowers? Here I run down everything I expect to be seen on the aisles, tablescapes, receptions and dancefloors of the coolest brides in 2022.
Locally grown British flowers
Imported flowers count for 90% of the British flower market – but they went up in price by a shocking 40% (!) after Brexit. Cutting gardens and local flower farms seem to be popping up more and more around the country. Of course, I’ve launched my own flower farm in East Sussex which will be producing from Spring this year! So, florists and brides can easily access a low carbon, cheaper option for their wedding flowers and I expect to see a lot more locally grown blooms on display on tables this year.
Ever since I launched Flowers by Imogen, I committed to only selling locally grown flowers to be as eco conscious as possible, so I’m thrilled that British flowers are getting their moment in the spotlight.
You can look on Flowers from the Farm to find your nearest local grower. They often sell buckets of beautiful mixed seasonal blooms if you’re not too fussed about specific flowers for your wedding. You can always ask though in case they do have specific colours or types of flowers.
Garden style
Micro weddings – where couples had much smaller weddings than planned due to pandemic restrictions – led to many a garden party reception. This relaxed style celebration will no doubt filter through to 2022! What does this mean in terms of florals? Think minimal bud vases down long tables, flower garlands strung above, wildflower floral meadows and summertime flower crowns. Doesn’t it sound picturesque?
Photo credit: Matt Parry Photo
DIY
If relaxed garden parties will be popular in 2022, no doubt DIY wedding flowers will be gracing the celebration too. If you’re looking to keep costs down and just have casual, small bouquets for you and your bridesmaids, perhaps a flower crown, DIY wedding flowers are the perfect solution.
Being able to buy a mixed bucket from a local flower farm makes it easy for brides to decorate their own wedding. You can even attend a day or two-day course on DIY wedding flowers at many amazing florists – something I’ll be launching myself this year at Flowers by Imogen!
Dried flowers
Retro dried flowers have surged in popularity over the last few years, with no signs of stopping. I certainly had a lot of requests for dried flowers at weddings last year, and many more are coming in for 2022. A whole dried flower wedding can look very cool, or a mixture of fresh and dried, such as pampas with fresh roses, can be so glam.
Dried flowers last beautifully throughout the day (or whole weekend celebration even!) and are a sustainable choice with no waste at the end of the event. Going dried also means that you and your wedding party can keep the flowers as keepsakes for years to come.
Lilac & sage tones
I LOVE lilac – as may be obvious from my brand colour – but it’s also a very on-trend colour. Pantone has chosen Very Peri as it’s 2022 colour of the year, a lilac/violet/blue shade, and no doubt lilac, violets and mauves will be popular floral choices for 2022. If you’re having a spring wedding, the actual lilac flowers can be lovely. Nigella, scabious and delphiniums all come in beautiful lilac tones for summer weddings.
Sage is still a very popular colour tone too, and it looks beautiful with white, so no wonder it’s often featured in weddings. Foliage such as eucalyptus and willow are lovely choices to include the muted green tones in your wedding florals.
Need beautiful, sustainable, locally grown flowers for your own wedding? Email me at hello@flowersbyimogen.com for bespoke wedding floral design or DIY supply.
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